Canusa Wood Celebrates 50 Years of Reliability and Resilience
In an industry shaped by unpredictable supply chains, and global trade pressures, reaching 50 years in business is no small feat. In 2025, Canusa Wood proudly marks its 50th anniversary—celebrating five decades of industry leadership, and a commitment to doing things the right way.
Founded in 1975 as part of a joint venture, Canusa evolved during a period when global sourcing was expanding, and trade alliances were in flux. Over the decades, the company has navigated recessions, currency swings, global shipping disruptions, market consolidations, trade wars, and a growing demand for transparency and quality in imported wood products.
A Track Record Built on Adaptability and Integrity
Canusa’s ability to adapt and stay grounded has allowed it not just to survive but to grow. In the early 1980s, during a severe North American recession, Canusa’s original founders established the brand by focusing on wood products that could be delivered dependably, at a time when uncertainty was the norm.
In the decades that followed, the company remained agile through industry shifts that forced many competitors to exit or restructure. When antidumping duties and tariffs hit Chinese hardwood plywood in the USA in 2017, Canusa acted quickly, launching Premcore® Plus, a premium hardwood plywood panel that meets strict quality standards while navigating through new trade barriers.
Canusa also introduced Kingcore®, an import panel built to mirror domestic-grade specs, providing the market with a high-performance alternative. These innovations were not about chasing trends, but rather about listening to customers and finding better ways to deliver what they needed, without compromise.
Throwback - Canusa team in the '90s
Resilience Rooted in Relationships
While industry conditions changed, Canusa’s approach did not. The company has been privately held throughout its history, including a management buyout in 2000 and a full transition to current owners Jeevan Manhas (CEO) and Ross McLaren (President) in 2016. Both brought operational expertise and a steady hand to lead the company through a period of continued growth and modernized operations.
“Supply disruptions, regulatory changes, freight volatility—we’ve seen it all,” shares Canusa Wood VP Finance and Operations Jim Bennett. “But through every challenge, our team kept showing up, solving problems, and delivering for our customers. That’s what built this company, and that’s what will keep it moving forward.”
Looking Ahead with Purpose
As Canusa looks to the future, it remains committed to its founding values: reliability, problem-solving, and respect for the people. The company continues to expand its reach across North America, supported by trusted supplier relationships, knowledgeable staff, and a reputation for doing what it says it will do.
"Fifty years in this business is proof that a steady hand and strong partnerships can go a long way," said Jeevan Manhas. "We’re proud of the path we’ve taken—and we’re just getting started."
“Our growth story really is a testament to the people behind it,” added Ross McLaren. “In 1986, we were a team of five in North America. Today, we’re close to 30 across the continent, plus two exceptional quality teams overseas with more than 20 people and an office in Suzhou, China. That kind of growth has been possible thanks to a great group of people aligned around a shared purpose.”
